Welcome to The Lax Group

Providing more than 30 years in Marketing Strategy, Research, Information and Data, focusing on Customer Experience practices.

Reputation Management

Collaboration

Technology

Customization

The value of your company is best measured by the current and future value of cash flows from customers - your most prized asset.  This means rethinking your customer strategy and the customer experience.
​                                                         Howard L. Lax, President